Shiroi Koibito Park
Sapporo TV Tower
Jozankei Onsen
Odori Park

Sapporo Travel Guide

Explore the best attractions, hidden gems, and unforgettable experiences in Sapporo

About Sapporo

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Nestled on Japan’s northern island of Hokkaido, Sapporo is famous for its snowy landscapes, vibrant festivals, and modern city life. The historic Sapporo Clock Tower and the beautifully landscaped Odori Park sit at the heart of the city, while the Sapporo Beer Museum showcases its brewing heritage. Art and culture thrive in local museums, galleries, and seasonal events. Sapporo is a paradise for food lovers, renowned for fresh seafood, miso ramen, and Hokkaido dairy delights. Winter transforms the city into a magical wonderland during the Sapporo Snow Festival, where ice sculptures and illuminated displays captivate visitors from around the world. Beyond the city, nearby ski resorts and hot springs provide adventure and relaxation, making Sapporo an unforgettable destination year-round.

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Shiroi Koibito Park
4.6

Shiroi Koibito Park

You can see, learn about, taste, and experience it.

― Welcome to the theme park of happiness and sweets ―

Shiroi Koibito Park not only allows visitors to observe the manufacturing process of "Shiroi Koibito," a representative confectionery of Hokkaido, but also

This is a sweets theme park where you can learn about, experience, and taste the history and allure of chocolate in a fun way.

Four experiences in one

  • Watch and enjoyThe manufacturing line for "Shiroi Koibito" can be seen through the glass.
  • Learn by knowingLearn about the history of chocolate and the secrets of cacao at "Chocotopia House" and "Study Base Cacao Pod".
  • tasteEnjoy ISHIYA's original sweets, available only at "Chocolate Lounge Oxford."
  • experienceAt the "Sweets Workshop Dream Kitchen," you can even try making your very own "Shiroi Koibito" (White Lover) cookies!


▲An English-style garden that showcases the beauty of the four seasons

In summer, colorful roses bloom in profusion, and in winter, fantastical illuminations sparkle.English-style courtyardThat's one of the highlights.

No matter what season you visit, it's a photogenic spot, perfect for taking memorable photos.

▲Children's dreams will expand!

At Gulliver Town Pocket and Magical Marche, children can use their imagination to create one-of-a-kind sweets!

It's also a great way for parents and children to create lasting memories together.

Chocolate Lounge Oxford: Original sweets you can only enjoy here

A place where you can find your "happiness" and "sweet moments."

Shiroi Koibito Park isA space filled with dreams and sweets that can be enjoyed by all generations..

Please enjoy a day filled with learning, fun, delicious food, and surprises with your family and friends.

  • Address 2 Chome-11-36 Miyanosawa 2 Jo, Nishi Ward, Sapporo, Hokkaido 063-0052, Japan
  • Opening hours April 1–December 31 Open: 10:00 AM–6:00 PM(Tickets available until 4:30 PM);June 4 Closed, Business Hours: 10:00 AM - 7:00 PM (Final admission in paid areas: 4:30 PM) New Year's Holiday Hours: December 31st and January 3rd: 10:00 AM - 5:00 PM (Final admission in paid areas: 3:30 PM) January 1st and 2nd: Closed
  • Entry Fee USD 4.96
Sapporo TV Tower
4.6

Sapporo TV Tower

The Sapporo TV Tower, standing approximately 147 meters tall at the eastern end of Odori Park, is a landmark of Sapporo and a popular spot that tourists should definitely visit. From the observation deck, approximately 90 meters above ground, you can enjoy a 360-degree panoramic view of Sapporo's cityscape, which changes its appearance with the seasons, and on a clear day you can even see the distant mountains.

One of Sapporo's greatest attractions is that you can enjoy different charms throughout the year: fresh greenery in spring, Odori Park bustling with events in summer, colorful autumn leaves, and pristine white snowscapes and fantastical illuminations in winter. Especially at night, the city of Sapporo transforms into a glittering night view, enveloping you in a romantic atmosphere.

The museum also has a souvenir shop and a cafe, so searching for Hokkaido-specific goods and limited-edition items is one of the fun parts of visiting. It's easily accessible, conveniently located right near Odori Station, making it a great place to visit even for first-time visitors to Sapporo.

Not only is it a popular viewpoint, but it's also a great photo spot. Taking commemorative photos with the seasonal scenery and the TV Tower in the background will make your travel memories even more special. It's a place where you can experience the charm of Sapporo all at once, so be sure to visit.

  • Address 1 Chome Odorinishi, Chuo Ward, Sapporo, Hokkaido 060-0042, Japan
  • Opening hours January 2–December 31 Open: 9:00 AM–10:00 PM(Admission ends at 9:50 PM), Equipment inspection days will be set up in the scenic spots, and the specific business status will be subject to the opening situation on that day.
  • Entry Fee USD 5.58
Jozankei Onsen
4.4

Jozankei Onsen

Jozankei Onsen is a renowned hot spring resort known for its abundant geothermal resources and natural beauty, located in a valley in the southern part of Sapporo. As a tourist area dedicated to relaxation and recuperation, Jozankei Onsen attracts many visitors with its therapeutic hot spring experiences and seasonal natural landscapes. The mineral-rich waters here are believed to offer various health benefits, making it an ideal destination for relaxation and stress relief. In addition to traditional Japanese-style ryokan hot spring experiences, Jozankei Onsen also features modern hot spring facilities, catering to the diverse needs of travelers.

  • Address Saporo, 3 Chome Jozankeionsenhigashi, Minami Ward, Sapporo, Hokkaido 061-2302
  • Opening hours Year round Open all day, Each hot spring in the resort has different opening hours. Please check the specific operating hours for each hot spring.
  • Entry Fee USD 8.05
Odori Park
4.6

Odori Park

Odori Park is located in the heart of Sapporo, Hokkaido. It stretches from east to west and is home to lilacs and various other trees. Decorated with flowers all year round, and featuring ever-changing fountains, the scenery found here is truly captivating. In good weather, visitors can take a walk in the park, watch the occasional street performance, as well as enjoy the avant-garde sculptures that are scattered around.
  • Address 3 Chome Odorinishi, Chuo Ward, Sapporo, Hokkaido 060-0042, Japan
  • Opening hours Year round Open all day
  • Entry Fee Free
Mt. Moiwa
4.3

Mt. Moiwa

Mt. Moiwa is located near downtown Sapporo and surrounded by an old-growth forest. The maple trees' foliage changes color as the seasons change from spring to autumn, and in the winter a white blanket of snow is draped over the mountain. It is a scene of unique beauty that attracts people all year round. Visitors can access the peak of Mt. Moiwa by riding the ropeway and can then take in the full view of Sapporo City from the observatory. The night view is absolutely breathtaking. Besides riding the cable car, visitors can also conquer Mt. Moiwa on foot. Walking is a great way to enjoy the mountain loved by Sapporo locals.
  • Address Fushimi 5-chome 3-7, Chuo-ku, Sapporo
  • Opening hours Year round Open all day
  • Entry Fee USD 13.0
AOAO SAPPORO
5

AOAO SAPPORO

AOAO SAPPORO is an urban aquarium located in the center of Sapporo, tucked away in a bustling shopping mall, offering a unique space for viewing and leisure. There are over 250 species of plants and animals on display, totaling 4,000 animals. The small blue penguins, only 30-40cm long, are particularly popular with visitors, and are loved for their adorable appearance.

The aquarium's design is intricately integrated with commercial space, and the effects of light and shadow are carefully engineered to create a magical viewing experience.

Visitors can learn and appreciate at the same time. AOAO SAPPORO also provides interactive links, such as touching small fish, to bring more fun to tourists. Whether it's a family outing, a couple's date, or a gathering of friends, AOAO SAPPORO is a place worth visiting. It is not only a place to observe marine life, but also a cultural space full of surprises.


  • Address 3 Chome-20 Minami 2 Jonishi, Chuo Ward, Sapporo, Hokkaido 060-0062, Japan
  • Opening hours Year round Open: 10:00 AM–10:00 PM
  • Entry Fee USD 12.26
Tanukikoji Shopping Street
4.5

Tanukikoji Shopping Street

Tanukikoji Shopping Street is a famous shopping street in the central district of Sapporo in Hokkaido. Boasting a history of over 100 years and an overhead glass ceiling, this spacious and clean street is a comfortable place to shop. There are numerous fashion and electronics stores, recreation halls, cinemas, and restaurants, all of which are very popular with young people.
  • Address Japan, 〒060-0062 Hokkaido, Sapporo, Chuo Ward, 南2・3条西1~7丁目
  • Opening hours Year round Open all day, The specific business status is subject to the opening conditions on that day.
  • Entry Fee Free
JR Tower Observatory
4.5

JR Tower Observatory

The "JR Tower" directly connected to JR Sapporo Station is a complex facility integrating a shopping mall, restaurants, department stores, and hotels, making it the tallest building in Hokkaido. On its top floor (38th floor), you'll find the "JR Tower Observatory".

From a height of approximately 160 meters above ground, you can enjoy a 360-degree panoramic view of Sapporo city, offering a breathtaking vista.


From the large glass windows in the observation room,

· Maruyama

· Okura Mountain

· Mt. Sankaku

· Mt. Teine

You can also enjoy distant views of natural landscapes such as

· Odori Park

· Susukino

You can enjoy a panoramic view of Sapporo's cityscape.

One of its charms is the changing scenery with each season, allowing visitors to enjoy different views every time. At night, it becomes a popular spot to admire Sapporo's beautiful nightscape.

In the observation room, there is surprisingly,Toilet with a viewAdditionally, you can enjoy a unique experience of viewing the outside scenery through the glass.

· T'cafe (T Cafe)

During the day, we serve coffee and other beverages, transforming into a relaxed bar atmosphere in the evening.

· T'Shop

This shop sells original commemorative goods and other items.

The JR Tower Observatory is a spectacular spot offering panoramic views of Sapporo's cityscape and natural surroundings, making it a popular tourist attraction enjoyable both day and night. Its convenient accessibility alongside shopping and dining options adds to its appeal.

  • Address Japan, 〒060-0005 Hokkaido, Sapporo, Chuo Ward, Kita 5 Jōnishi, 2-chōme−5−番地 JRタワ 38F 受付:JRタワーイースト6F(札幌ステラプレイス イースト6F
  • Opening hours January 2–December 31 every year Open: 10:00 AM–10:00 PM(Admission ends at 9:30 PM);January 1 every year Closed
  • Entry Fee USD 3.97
Hokkaido Jingu
4.5

Hokkaido Jingu

Hokkaido Shrine is a Shinto shrine located in the center of Sapporo. In Hokkaido's past, the main entrance to the palace was facing northeast to defend against a potential Russian threat. Sacrifices were once conducted here in an attempt to improve the lives of Hokkaido's people and the shrine still holds an important place in the hearts of the locals. It is also a great place to view the cherry blossom trees in spring.
  • Address 474 Miyagaoka, Chuo Ward, Sapporo, Hokkaido 064-0959, Japan
  • Opening hours January 2–January 3 every year Open: 6:00 AM–6:00 PM;January 4–January 7 every year Open: 6:00 AM–4:00 PM;January 8–January 31 every year Open: 7:00 AM–4:00 PM;February 1–February 28 every year Open: 7:00 AM–4:00 PM;March 1–March 31 every year Open: 7:00 AM–5:00 PM;April 1–October 31 every year Open: 6:00 AM–5:00 PM;November 1–December 30 every year Open: 7:00 AM–4:00 PM;December 31 every year Open: 7:00 AM–6:00 PM, The specific business status is subject to the official website.
  • Entry Fee Free
Hokkaido University
4.6

Hokkaido University

Hokkaido University was established in 1876 and is formerly known as Sapporo Agricultural College. There are many areas within the university designated as culturally significant and worth visiting, such as the Agricultural Department's Farm 2, the Clarke Statue, and Poplar Avenue. The grand elm, ginkgo, and poplar trees in the vicinity have earned Hokkaido University the nickname the 'elm campus'. The majority of historical buildings are of European-style (many of Nordic flavor) and are very popular with tourists.
  • Address 5 Chome Kita 8 Jonishi, Kita Ward, Sapporo, Hokkaido 060-0808, Japan
  • Opening hours Year round Monday-Friday Open: 8:30 AM–5:00 PM;Year round Saturday-Sunday Closed, The specific business hours are subject to the opening conditions on that day.
  • Entry Fee Free
Maruyama Park
4.3

Maruyama Park

Maruyama Park is located in Maruyama, which is 226 meters above sea level. It is large in scale. There are Maruyama virgin forests designated as natural monuments, as well as sports facilities such as Maruyama Baseball Stadium and Maruyama Stadium. It is a place for Sapporo citizens to relax and entertain. . In the primeval forest, the trees are lush, there are many trees such as water sycamore, Japanese incense tree, hackberry, color wood maple, as well as thousands of Ezo mountain cherry trees. In spring, tourists are everywhere to enjoy the flowers. There is a Hokkaido Shrine on the mountainside, where you can see towering trees such as elms and cypresses that are over 100 years old, and wild birds such as black woodpeckers gather, making it a good place to observe birds. At the Hokkaido Shrine Festival in June, there is an endless stream of visitors. There is also a Maruyama Zoo in the park, including a tropical bird hall and an insect hall, which raises about 200 species of animals. In winter, the zoo is covered with snow and white, and giraffes and lions walk slowly in the snow, which can be said to be a strange landscape that cannot be enjoyed in other zoos.
  • Address Japan, 〒064-0959 Hokkaido, Sapporo, Chuo Ward, Miyagaoka, 3
  • Opening hours Year round Open all day
  • Entry Fee Free

Sapporo Festivals & Events

Discover the best festivals, public holidays, and seasonal celebrations happening across Sapporo in 2026
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Plan Your Trip

Plan your ideal trip with our curated itineraries, designed to help you experience the best of Sapporo.

City Transport Guide

Getting around Sapporo is easier than you think. Here’s your guide to exploring like a local.

Airport Transfer

Explore more

Get from New Chitose Airport to Sapporo city center with ease. Compare the JR Airport Express, bus, taxi, and car rental options with travel times, fares, and practical tips

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Pro Tips

  • Get a Kitaca card. Works on subway, buses, trams, and JR trains.
  • Skip taxis. The subway covers most of the city and runs from 6 am to midnight.
  • Buy a 1 day pass if you take 4 or more subway rides. Weekend pass is cheaper.
  • Take the JR rapid train from New Chitose Airport. 33 minutes, 1,150 yen.

Metro Map

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Recommended Stays

Top-rated hotels in Sapporo for every budget and style

Recommended activities

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Popular articles

Local tips and must-know secrets for your Sapporo trip.

Travel essentials

Everything you need to prepare for a smooth and worry-free trip to Sapporo

Pro Tips

  • Get a Kitaca card. Tap on subways, trams, buses, and JR trains.
  • Take the JR rapid train from New Chitose Airport. 33 minutes, 1,150 yen. Cheaper than a taxi.
  • Skip taxis unless necessary. The subway runs from 6 am to midnight and covers most of the city.
  • Buy a one‑day subway pass if you take four or more rides. Weekend pass called Donichika costs 520 yen.
  • Watch your step in winter. Sidewalks get icy. Wear boots with good grip.
  • Try miso ramen away from Susukino's main strip. Small back‑alley shops serve better broth for less.
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